Privacy & Cookies

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Sales, Marketing & Fundraising Privacy Policy


Who we are

SPARC is the arts and events name for St Peter’s Church, Cowleigh – part of the Church of England parish of Malvern Link with Cowleigh, in the Diocese of Worcester. We operate SPARC under the same umbrella, as part of that charitable organisation.  It is administered by the parish’s Parochial Church Council (PCC) and Vicar, The Reverend Phillip Johnson, registered charity #1133920.

We all work closely together and share systems. Within the context of this policy ‘we’ means both SPARC and PCC Malvern Link.  We operate as one  data controller under the data protection rules, with completely separate physical data stores for our SPARC activities and our Church activities.


Information we collect

We collect information directly from you when you buy products or services, make a donation or submit a form. We also collect information when you voluntarily complete customer surveys and provide feedback.

You can amend your information at any point by contacting us using the contact information at the end of this policy.



Website usage information is also collected using cookies. We use cookies to allow us to store limited information on your computer to either track your use of our website through tracking cookies. We use this information to provide you with a good experience when browsing our website and to improve the functionality of our site.

We collect and retain information about your interactions with us so that we can process your interactions and deal with future queries.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit or You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Additional details about the cookies we set can be found at the bottom of this page.


Credit & Debit cards

If you use your credit or debit card to donate to us or buy something online or over the phone, we will ensure that this is done securely and in accordance with the Payment Card Industry Data Security Standard. You can find more information about PCI DSS here –

We do not store your credit or debit card details at all, following the completion of your transaction. All card details and validation codes are securely destroyed once the payment or donation has been processed. Only staff authorised and trained to process payments will be able to see your card details.

If we receive an email containing any credit or debit card details, it will be immediately deleted, no payment will be taken and you will be notified about this. All purchases or donations should be completed through our website or over the phone on 01684 252003.


Sensitive personal data

Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information about our patrons unless there is a clear reason for doing so.


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


How we use your information

We use the information we collect to process and fulfil your orders. We will use it to make sure you have tickets and relevant information about the products / events for which you have booked.

We might also use the information to manage your account and to personalise your visits to our website. In order to improve our website we may analyse information about how you use it and the content and ads that you interact with.

Sensitive Personal Data

We collect and store limited sensitive personal data, for instance access requirements of disabled customers so we can provide appropriate seating.  We will store this data in a secure manner if a customer wishes to be added to our access list to speed up future bookings.
We will always clearly state why we are collecting this data and participation will always be optional.


If you agree, we will also use the information to keep you up to date with our workshops and events.

You have the right to withdraw consent for this at any time and can do so using the contact details at the end of this policy. Please bear in mind that if you withdraw consent, this may affect our ability to carry out the tasks above that are for your benefit.


Legal basis

There are three bases under which we may process your data:

Contract purposes

When you make a purchase from us or make a donation to us, you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.

With your explicit consent

We will ask for your explicit consent before using your personal information in specific situations, for instance to sign up to our mailing list.

Legitimate business interests

In certain situations we collect and process your personal data for purposes that are in our legitimate business interests. For instance if you have opted in to receive email updates when making your first purchase with us we consider this give us a legitimate business interest to send you marketing emails about events similar to ones you have attended in the past in addition to regular updates about the fundraising activities you have consented to. We will provide you with an option to unsubscribe in every email that we subsequently send you.



If you opt in to receive SPARC’s regular updates when making a purchase, we consider there is a legitimate business interest for us to also update you about workshops and events taking place at our sister churches, St Matthias’ and The Church of the Ascension.

You can also opt in without making a purchase by signing up to our mailing lists.

You can choose to receive updates about our main areas of activity:

1. About SPARC – Workshops & Events

Updates about workshops and events happening at SPARC and the activities this fundraising work supports. As well as regular general updates, you will receive more specific emails about shows similar to ones you have attended previously. To do this, we use data that we have stored about you, such as what events you have booked in the past, as well as any preferences you may have communicated to us.

2. Updates about contemplative workshops, quiet days and reconciliation training happening at The Ascension Centre.

3. Malvern Link with Cowleigh congregation

Keep up-to-date with what our congregation is doing and the charities they are supporting.


Third parties

We will only pass details to trusted, clearly stated third parties where you have expressly given us permission to do so. These third parties may include for instance the organisers of specific events.

After signing up to receive our marketing emails, you may opt out at any point. You can do this by clicking the ‘unsubscribe’ link in the email communications or by contacting us using the contact information at the end of this policy.

If you do not opt in to receive any email updates we will not contact you beyond fulfilling your order.


How we store your information

We keep your personal information for as long as required to operate in accordance with legal requirements and tax and accounting rules. Where your information is no longer required, we will ensure it is disposed of in a secure manner.


Maintaining and Accessing your information

If you would like a copy of some or all of your personal information you can get in touch at any point by contacting us using the contact information at the end of this policy.

We store your personal information indefinitely so that if you make subsequent purchases you do not have to create a new account and we can link them back to a single unique record that we hold for you on our system.

If there are aspects of your record that are inaccurate or that you would like to remove, you can do this by contacting us using the details at the end of this policy.

Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.

If you wish to be deleted from our records entirely please contact us using the details at the end of this policy. If there are no outstanding orders to fulfil or legal reasons in line with tax and accounting rules for us to keep your information, we will delete your details.


Other websites

Our website contains links to other websites. This privacy policy only applies to the SPARC website, so if you follow the links to other websites you should read their own privacy policies.


Changes to our privacy policy

We keep our privacy policy under regular review and will place any updates on this web page. This privacy policy was last updated on 29/09/2019



This privacy policy covers sales and marketing activities at SPARC. There are further privacy policies that relate to the charitable activities of PCC Malvern Link, St Matthias Church, The Ascension Centre and St Peter’s Church.


How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:
12 Lambourne Ave
Wr14 1NL

What are cookies?

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.


How we use cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.


Disabling cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.


The cookies we set


Google Analytics

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.

Embedded content

Some of the content on our site is provided by third parties. This includes but is not limited to: Google Maps for interactive mapping and YouTube or Vimeo for hosted video. When you visit a page containing content from one of these sites a cookie may be set. We do not have any control over these cookies and you should check the relevant third party website for more information about these.[/vc_column_text][/vc_column][/vc_row]